VIDEOMEDEJA International Video Festival 25
October 14 – 16, 2021
Svilara Cultural Station (map)
Erik’s recent film Apophenia (2021), will be screened at VIDEOMEDEJA 25. This program focuses on art projects that use new media for artistic expression and communication and have a wide range of genres and forms that combine images and sound, advanced communication, objects, in a symbiotic or avant-garde style.
Apophenia (2021 | Video: 16:9 (HD), Stereo Audio, 33:29 runtime) is an artistic exploitation of the human propensity to seek patterns in random information. The post-truth era of “alternative facts” has brought on mass delusion, lying, and wild conspiracy theories. I believe this coordinated effort was made possible by apophenia—where people find meaningful connections in unrelated and often fictional events. UFO cover-ups, Bigfoot sightings, and QAnon assertions are all examples.
Reminiscent of work by Olafur Eliasson, the purpose of this project is to stimulate the viewer’s subconsciousness, encouraging contemplation and open interpretation. This work presents aesthetic experiences that are central vehicles for heightened consciousness.
The International Video Festival VIDEOMEDEJA is the main activity of the VIDEOMEDEJA association. This non-profit event is held every year for several days. The festival consists of a competition program and various accompanying programs that, depending on the current production and concept, take place in Novi Sad.
Preview this show at Svilara – kulturna stanica
Svilara Cultural Station
Đorđa Rajkovića 6b, 21000 Novi Sad, Serbia
10 AM–6 PM